Linda & 50k+ others purchasedCreated with Korean beauty innovation and designed for 50+. It softens wrinkles, disguises age spots and revives tired looking skin, then finishes with a perfect, self adjusting shade match.
Couldn't load pickup availability
Due to high demand, limited quantities available
Try it worry free. If our skin adapting foundation doesn't blend seamlessly with your tone, you'll get your money back*
Our adaptive pigment formula removes the need to choose a shade. As you blend, micro encapsulated pigments react to your skin's warmth and undertones, shifting within seconds to match your unique complexion. Made for fair to medium tones, it evens redness, blurs imperfections, and melts into the skin for a seamless, second skin finish.
Our Colour Changing Foundation is suitable for all skin tones above and in between.
Step 1: Create the Perfect Canvas
Start with moisturised skin. Smooth on your go to primer or hydrating cream to create an even base that helps your foundation glide on seamlessly.
Step 2: Build Your Base
Dispense one pump onto the back of your hand. Using a brush, dot foundation on your forehead, cheeks, nose, and chin. Blend outward from the centre of your face using circular motions for a naturally soft, medium coverage finish with a velvety matte texture.
Step 3: Customise Your Coverage
Want more coverage in specific areas? Layer a second application on any spots that need extra attention, blemishes, redness, or discolouration, and blend seamlessly into your base.
Step 4: Lock It In
Brighten under eyes with your favourite concealer, then lightly dust translucent powder across your T zone (forehead, nose, and chin) to control shine and keep your look fresh all day.
Find your flawless shade with zero risk. Our Colour Changing Foundation comes with a complete satisfaction promise: if your shade isn't spot on, we'll make it right with a full refund, no questions asked.
We know finding the perfect foundation match online can feel like a gamble. That's why we've eliminated the risk entirely. Try it on your skin, in your lighting, with your routine. If it's not your perfect match, simply let us know within 30 days and we'll process your full refund immediately.
Revitalising ingredients
Full list
Water, Titanium Dioxide, Alumina, Silica, Propylene Glycol, Ethylhexyl Palmitate, Isononyl Isononanoate, Glycerin, Peg-30 Dipolyhydroxystearate, Cetyl Peg/Ppg-10/1 Dimethicone, Triethylhexanoin, Mica, C12-15 Alkyl Benzoate, Disteardimonium Hectorite, Ci 77491, Ci 77492, Ci 77499, Tocopheryl Acetate, Phenoxyethanol, Ethylhexylglycerin, Parfum
We offer FREE Shipping across the UK!
Due to the influx of orders from our ongoing sale, there will be a slight delay in dispatch. Rest assured, all orders will be shipped within a 24 to 48 hour timeframe. Depending on your location, the delivery may take approximately 5 to 7 business days.
We provide tracked shipping at no additional cost on all orders.
Returns
All returns must be postmarked within fourteen (14) days of the delivery. All returned items must be in new and unused condition, in the original packaging. See our return policy for more info.
Loved by 50,000+
Before
After
"I get so little sleep with work pressures and it was starting to show. This evens my skin out and I end up looking well rested, which is quite an achievement believe me. One pump covers my entire face. Bye bye to all my other foundations."
Before
After
"Over the years I've spent hundreds of pounds on expensive brands that promised a lot but didn't deliver. Trust me, this is the one. It even matches my skin when I have a tan. I get so many compliments now, beautiful skin, glowing, radiant. Ordering my third bottle."
Before
After
"Tried everything from Shoppers Drug Mart own brand up to the posh counters, always the same story, cakey by lunchtime and sitting in my lines. Wore this to my daughter's wedding, cried half the day and it didn't budge. I'd have paid double if I'm honest."
Before
After
"Going through the menopause I'd struggled to find anything that doesn't dry out during the day. Used to wear Clinique but it feels chalky on my skin nowadays. This one doesn't cling to my dry patches at all. Best I've found so far."
Before
After
"I have mature skin with dark circles under my eyes and age spots. I can't believe how well this covers and lasts, I don't need any other product on top. At least I'm not wasting money anymore on things that look thick and cakey on."
Before
After
"I was sceptical with it being white in the bottle. But having a pale skin colour makes it so hard to get a good match, I always end up looking like either an Oompa Loompa or Casper the Ghost when I'm going out. This actually matched, even in daylight.
Meet the foundation that takes the guesswork out of beauty. Our colour changing formula adjusts seamlessly to fair to medium skin tones, giving you a radiant, natural finish that looks like your skin, only better. It blurs imperfections, softens fine lines, and neutralises redness in seconds, all while protecting with SPF 15. One shade, endless confidence. Just apply, blend, and watch the transformation.
At first touch the pigments look soft and neutral. As you smooth the formula across your skin, the micro pigments disperse and warm up, reading the natural blend of tones your complexion needs.
The formula shifts to match your unique warmth and undertone, no guesswork, no harsh lines. Redness is neutralised and imperfections blur into a seamless, second skin finish.
Lightweight coverage that stays put without settling into fine lines, oxidising or feeling heavy. Just your skin, smoother, more even and protected with SPF 15.
Consumer tested
Before
After
94%
said their skin looked instantly more even and radiant*
97%
said it matched their exact tone with no orange cast*
92%
said they started getting compliments on their skin*
*Based on an 8 week trial of 76 women using Blushlay Adaptive Foundation.
| BLUSHLAY | OTHERS | |
|---|---|---|
| Adapts to skin tone | ||
| SPF 15 | ||
| Lasts 16+ hours | ||
| Feels lightweight | ||
| No settling in fine lines |
Clean, skin loving ingredients your skin will thank you for.
Skin loving glycerin for all day hydration
HYDRATING
Nourishes and protects with skin soothing Vitamin E
Nourishing
Natural mineral pigments for a soft, healthy glow
NATURAL
Blushlay began with a simple belief borrowed from Korean skincare, your makeup should care for your skin, not just cover it. We brought that idea home to the UK.
Watch it adapt to your exact skin tone as you blend
Join thousands who stopped shade matching for good
Vegan formula with skin nourishing ingredients
